Your options for creating a travel agency or becoming a travel advisor
Becoming a travel advisor, often referred to as a travel agent, has many paths, and there is no single right way to get started. While there are no formal, universal qualifications needed, the most successful advisors are those who invest in training, networking, and continuous learning. There are approximately five states that do require state registration. Georgia, like most states, does not require travel advisors to be licensed (except, perhaps for a city or county business license). However, no course requirements and no state exams.
Here are the main options for how to become a travel advisor:
1. Join a Host Agency
This is the most common and recommended path for new and independent advisors.
What it is: A host agency is an established travel agency that provides a framework for independent contractors to run their own business. They grant you access to their credentials (such as CLIA or IATA numbers), a network of suppliers with training programs, certifications, and essential business tools.
The process:
Find a Host Agency: Research and interview various host agencies to find one that aligns with your business goals and offers the right support. Considerations include their commission split, monthly fees (can range from $75/month to $500/month), training programs, marketing tools, and specialization (e.g., luxury, cruises, theme parks, all-inclusive resorts, destination weddings, etc.).
Enroll in their Training Program: Many host agencies have their own training programs for new advisors, covering everything from booking systems to customer service and marketing.
Start Booking: Once you've completed the training, you can begin booking travel under the host agency's credentials and earning commissions. You'll split the commission with the host agency, but the amount you earn will, in some instances, be higher than if you were booking on your own.
Benefits:
Low Barrier to Entry: You don't need a large upfront investment or a long-standing business to get started.
Built-in Support: You have access to a network of seasoned advisors, a knowledgeable support team, and resources.
Potentially Higher Commissions: Host agencies may have the volume to negotiate higher commission rates with suppliers, which you can then benefit from.
2. Work for a Brick-and-Mortar Travel Agency
This is the traditional route, where you work as an employee of an existing travel agency.
What it is: You'll be an on-staff advisor at a physical office, working directly with clients and learning from experienced professionals.
The process:
Apply for an opening: Look for job postings at local travel agencies.
On-the-job training: The agency will likely provide training on their specific systems, procedures, and supplier relationships.
Benefits:
Mentorship: You'll have direct access to experienced advisors who can teach you the ropes.
Steady Income: As an employee, you may receive a salary or a salary plus a commission, providing more financial stability than starting as an independent contractor.
Pre-existing Client Base: You will be able to work with an established client base.
3. Start Your Own Independent Agency
This is the most challenging path and is generally not recommended for new advisors.
What it is: You would start your own business from scratch, handling all aspects of it yourself.
The process:
Legal and Administrative: You would need to establish your business as a legal entity (e.g., corporation, LLC, etc.), obtain your own accreditation numbers (like CLIA, or IATA), and secure all the necessary business insurance and licenses.
Supplier Relationships: You would need to build relationships with every supplier directly to negotiate commission agreements, which can be difficult without a high volume of bookings.
Build a Client Base: You are responsible for all marketing, branding, and client acquisition.
Benefits:
Full Control: You have complete autonomy over your business and keep 100% of your commissions.
Drawbacks:
High Start-up Costs: The costs for accreditation, software, and marketing can be substantial.
Lower Commissions: Without the booking volume of a host agency or consortium, you'll likely receive lower commission rates.
Steep Learning Curve: You have to learn every aspect of the business on your own.
Other Important Considerations
Education and Certifications: While not legally required in most states, professional certifications add credibility and are highly recommended. Organizations like CLIA (Cruise Lines International Association) offer courses and certifications like the Accredited Cruise Counselor (ACC) or the Master Cruise Counselor (MCC).
Specialization (Niche): To stand out in a competitive market, many successful travel advisors choose to specialize in a specific niche, such as luxury travel, honeymoons, adventure travel, or a particular destination. This allows them to become a true expert in their field.
Legal Requirements: A few states, such as California, Florida, Hawaii, Iowa, and Washington require a "Seller of Travel" license to sell travel in those states even if the advisor lives in a state that does not require to be registered as a Seller of Travel. It's essential to check the legal requirements in your state.
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